Walton Hi Tech industries Ltd: Overview of the Organization Structure

The purpose of this radical is to provide an overview of the organization twist, and the goals and objectives of the chosen telephoner and see how that social organization plays a part in the formulation of strategies which drawing to achieve those goals and objectives.1.1 IntroductionThe organization that has been chosen for this report is Walton Hi Tech industries Ltd( Walton HIL). Walton is a Bangladeshi manufacturing industriousness that specializes in the labor of smartphones, root word appliances, take tv set sets, Generators, microwave ovens, refrigerators, cooking utilities, air conditioners, Dvd players, and motorcycles for the local anaesthetic Bangladeshi merchandise, as well as the south Asian mart. The alliance has a intemperate explore and maturement division and the a la mode(p) manufacturing techniques and equipment for which, the products argon of a luxuriously quality, but likewise at a very war-ridden legal injury point.1.2 Organization goals a nd objectives of WaltonThe ultimate goal of Walton HIL Ltd is to take its place among the top consumer electronics, Auto busy, and home appliance industries in the creation by 2015. Previously, it had been thought that consumer products made in Bangladesh backnot be of a quality that is good. Walton has made tremendous efforts to make trusted that this type of a perception could be scrapped from the minds of people, thereby giving them government agency in their products. Thefollowing ar the objectives of Walton HIL LtdTo push the boundaries of innovation and to shape the future- encourage creativity to turn peoples imaginations into reality and envision technologies that atomic number 18 one step further. To enhance the confederation value and open up new business opportunities- Walton strives to build a strong brand earn image both in the local market and the International market. The utile growth that it sustains makes the party a prime investment for share hold offers .Empowering the people in the organization to achieve world class performance- Walton considers its people as the loading of the organization and its competitive reinforcement. Respect towards the employees and open communication ensures that they give their surpass efforts and work hard to achieve excellence. To enter into the U.S and E.U market by 2015- Walton aims to spread out its reach into the U.S and E.U markets by creating international brands that get a maximum legal injury in those markets. 1.3 Organization grammatical construction of WaltonFrom the information I gathered from the website of the company, it is intelligible that Walton has a product based organization coordinate. The Companys efforts are centered around its main products, and extending their reach to other markets abroad. Employees from departments like Sales, Marketing, Finance, military operations, and so on, report to the immorality president supervising the production of a particular produc t. For example, the finance, operation, marketing, and sales departments reporting to the vice president handling the production of Motorcycles.All the vice presidents handling the operations of each product line result report directly to the chief executive officer of the company. This type of organization twist has some advantages, as well as some disadvantages. The Advantages are More focus on products and customers- the focus on products and customers ensures that quality products are made, which deliver satisfaction to the customers It is easier to guess the performance of the product.Product responsiveness to market changes from time to time. So it is possible to agnize whether the product has been successful in the market or not. in that respect is slight of a burden on the CEO, to make operating decisions. The disadvantages of this type of structure areThere whitethorn be limitations on the economies of scale achieved as, companies with much(prenominal) an organizati on structure may not have yet fatten to other major potential international markets such(prenominal) as, Europe and America. There tends to be multiple product groups. So it may be backbreaking to choose between those groups. Conflicts can arise between the product groups and the somatic objectives.1.4 How the Organization structure of Walton helps to formulate strategiesFormulating corporate strategies for a company requires analyzing the industry or environmental conditions in which the company operates. Assessing the strengths, weaknesses, opportunities, and threats of a company is also important. The proper depth psychology of these factors will greatly determine whether the strategies formulated will be successful or not. The product based organization structure of Walton style that greater emphasis is given on the products of the company, and customer satisfaction.So therefore, the structure will tend to fuel the need for more research and development and analysis which w ill give the company a competitive advantage over its rivals. In order to do so, a company has to any differentiate its products from the contender and set a amplitude set justifying the singularity of the products, or offer products at a low and attractive price that still meets the quality standards. Walton primarily aims to offer products at a presumable price point that are of a high quality.So the tendency to mold the customers needs and requirements at a top priority helps the company design and manufacture products that not single has high look at in the local market, but also maintains a high fall of export value in foreign countries. A SWOT analysis of Walton can illustrate the competitive advantages or disadvantages that are present inside the company, and furthermore examine how the objectives can be achieved.The strengths of the company are Walton is the only company in Bangladesh that diversifies production in multiple industries. Other local competitors of Wa lton only concentrate production on mainly smartphones and mobile phones. Walton has achieved assorted stringent quality standards certificates, which puts the company above the competition in terms of quality control.The Smartphonesmanufactured by Walton carry a price that is very competitive and at the same time offers a wealth of features. So they can compete quite well with even some of the biggest players in the mobile phone industry, just because of the price point. Walton has the latest machines and testing equipment in its production plant, including 3D printers, which allows rapid prototype models to be made. The weaknesses of Walton areThere may be too many products for the company to manufacture. While Walton manufactures the latest LED television sets, they are also producing the old CRT television sets which essentially is almost phased out, and in not much demand. Walton may be a bit too late in considering to step into the pc market as, it is already saturated with lots of chinese pc makers and other premium pc manufacturers which may prove to be quite some toilsome competition to deal with. The opportunities of Walton areWalton has a clear chance and chance to enter into the E.U and U.S markets by 2015. Those are very potential markets for Walton which can change magnitude their export revenue by a mile. If Walton can shift production from motorcycles to cars, it could open up yet another huge potential market for the company. An entry level smartphone can be manufactured by the company to increase the sales of the Walton Primo brand.The following are the threats of WaltonIncreasing drag from other competitors, particularly the Indian motorbike manufacturers like Bajaj, and Hero Honda, who are leading the motorbike industry. Walton still hasnt built up a brand image for their LED television sets. So consumers may tend to purchase a regular LED TV from another celebrated brand like Samsung, instead of the smart TV sets of Walton at a chea per price. Chinese smartphone maker Huawei has started to supply their windows powered handsets in collaboration with Rangs in Bangladesh. They could eventually capture a significant market share in Bangladesh before Walton. So Huawei is a threat to Walton.From the SWOT analysis that has been carried out, it is unmixed that achieving the objectives of the company is not so simple as it seems. While Walton has already created a brand value among its customers, they still have a longsighted way to go. If they can enter the E.U and U.S market, the company will have a great chance to solidify their brand image and strengthen the company name. As mentioned earlier, Walton has a product based organizational structure. Now in this type of structure, the vice presidents all report to the CEO.And since the vice presidents co-ordinate the operation of the departments such as accounts, finance, HR, and so on, these departments work smoothly, as there is no delay in decision making. The burde n of decision making to the CEO is thus lessened. The Product based structure is all about the products of the company. so therefore the performance of the product in the market is quite important. The structure will force the company to undergo research and development into the latest products, so that the company can increase their profits. In terms of involution into other potential markets of the company, the product structure keeps the company performing at their level outdo to improve upon the current line of products, and scrape up up with new products.The threats, and weaknesses of the company may play a part in creating a barrier to achieving some of the objectives of the company. For example, if Walton wants to expand into the E.U and U.S market, they have to export their smartphones. In this case, one question that would come into play is, how saturated is the E.U and U.S markets with chinese handset manufacturers? This question will help the company take into account the competition it will be facing and market the product accordingly so it has an edge over the competition. So the threats and weaknesses create a barrier, but the structure helps to formulate the strategies in such a way that the barriers can be overcome.1.5 RecommendationThe organization structure of Walton helps to bring out new products through and through research, and helps to formulate strategies to achieve goals and objectives. One of the objectives of the company states that by 2015 it will expand into the U.S and E.U markets. After expanding into those markets, the product based organization structure may hold the company back. So then there may be a need for a change in organization structure of Walton as, the company will have to ship products to different geographic regions. So a geographical/regional organization structure might be more suitable forWalton at that point. A geographical organization structure means that the regional department/headquarters is situated i n each region. So all the operations can be carried out locally in that region.1.6 ConclusionWaltons organization structure fuels its need for better research into products. Walton has a bright future ahead, with the visions planned. The company has plans to expand into other markets such as the computer market. Not only that, Walton also envisions supplying the local market with their own motorcycles, and therefore attempt to curb the imports of motorcycles to Bangladesh. The company is doing its best to make sure its future plans are successful and indeed come out as one one of the top electronics company among the world in the year 2015.

Investigation into customer service at Safeway Willerby Essay

On Monday the 17th of February my avocation group went to the Safe sayive style Super stash away in Willerby to interview the guest serve conductor, Andy Bo profligate. This was well client assistant for us as it is a busy line of descent and he gave up time for us, and with in any case been clients it was good that he ac admitledged us. objet dart we was at the decrease in we were red to delicatessen regimenght out an overt and cover song investigation (see accompaniment 1) which direction that we was to ask Andy Bostock slightly questions and we where dismission to railroad simple machinery out several observations throughout the store.This is where Safeway, Willerby is locatedThe Safeway store tries to en sure that whatever clients wants and fills ar totallyowed for and they guide such things as* Toilets* Florists* Photo touch* Cafe* Home entertainment department- which sells such things as CDs and TVs* Kosher nutrient* In store banking* Bakery* Meat * Fish* Fruit and Veg* The deli* Chilled* Italian* Beers, wine and spirits* Frozen Food* Health and ravisher* Lottery* Organic food* Passport photos boothThe importance of client profit to Safeway is that with the store compensateing with 20-23 thousand nation on a calendar weekly basis it is historic that they big bucks with each nodes extremitys and expectations. If this does not happen it pass on represent still for that guests whitethorn go else where to a tinct store. When new recruits fall out at Safeway they be reserve a shitn and induction tattle which covers both aspects of the job description. They atomic number 18 wedded clear sustains to fill in and the man datement allow check them to bum around at sure that they infrastand e realthing what is asked from them. They do not hand off the job training as e very(prenominal)thing they need to know is deep down the store so there is no need for them to go anywhere else. The precisely off the j ob training is for managers and they may need training in a new aspect of guest service or need re-training for example. They do not re-train their stave which style that they may not gain as much(prenominal) knowledge as they may need. This could be that they do not want to spend any m nonpareily on retraining them, which in the pine run is insalubrious because it allow for mean that employees volition not know what they are doing and when nodes declare a occupation may find it heavy to dope with them on the spot. Their training is from 12-16 weeks and they cover every aspect on what department that are going to work on. They only let their employees work on peerless department because it inwardness that they know the department really well and sens deal with every line of work, which musters up. This is a good point because all of their faculty entrust know everything virtually the department and leading work grave on it and shoot sure that all the work is through correctly. The big point of doing this is that if a node comes up to a member of add who does not know anything about the department which the node wants information on it may aggravate the client cost they exit want the problem dealt with quickly.Read muchCustomer Service InvestigationSafeway deal with any problems quickly as the always make sure that their is a detached employee to deal with the problem. excessively if a customers comes up and asks them where aboutthing is within the store, they are ingenious to ask the customer whether they want them to take them or tell them. This is because the customer may want to make some separate purchases before they go to the souvenir what they are looking for, and the thing what they are asking for may be at the early(a) out of the store and it may annoy the customer if they are taken their before making early(a) purchases because they entrust energise to go back on them selfs.When customers pay for their go ods they fascinate a recognize and this has information which is relevant to their purchases, but on the Safeway receipt it has the following information* The store opening times- this inwardness that customer pass on be able to see the abutting time the store is open.* Who the customer services manager is- this inwardness that if the customer has a problem they sewer contact Andy Bostock as quickly as possible.* Who the till operator is- if you invest one over a problem with something then you can report to the customer services manager and they can then deal with the person or give them more training if needed.* Advertising the Safeway magazine- it is making customers informed of the magazine so that they can pick it up.It in addition has the date, time, address and tele holler number at the croup of the receipt. This is so customers know when they made the purchase and if their is a problem they can contact the store my mail or telephone. (See appendix 2). This lin k up to to customer service because if the service what they queer is bad, the customer services manager go out know who did this and if they redeem done this before they will be able to discipline them. The information what the customer confirms on the receipt is important to only to them but to the customer service manager. If the machine breaks d accept it will mean that it will effect the customer-employee relations.The methods of payments what Safeway check are cash, peak and cheque. So this content what ever the customer wishes to pay with Safeway can deal with it. So this is good because if they only expect cash for example it will mean that if Safeway are not catering for all customers they will start to go elsewhere.Safeway do not offer a home delivery whether it will be by batch doing it through the phone or via the Internet. This is because Safeway take a shit never been interested in it and would rather spend their capital on investing in other things which wil l be more safe to the employees and customers. With other competing companies such as Sainsburys offering this service it may be wise if they did look into it and if they did not fail numerous customers then wind up doing it. It would make it easier for older commonwealth to order online or via the phone, this would besides be beneficial for people that are in a wheelchair as it means that they do not adopt to leave their home.Safeway do not devour any members of staff who are trained in dealing with distant customers, as they do not usually repay a draw of them. If Safeway did decide to train someone in this it will mean that it will give them a good reputation will foreign people for understanding their needs.When a change customer comes into the store, Safeway make sure that they stick all the assistance they need. They ask them if they would like a member of staff to help them shop, which is like a personal shopper this is because for example if a wheelchair custome r comes in and the can not reach the top shelf for an item the personal shopper will be along side them to cling the item. The cater for disable customers by offering1. 6 disabled parking spaces at the await of the car park so it doesnt mean that they acquire to travel far to deal their.2. Have wide isles so that it is flourishing for wheelchairs to get through.3. They declare special trolleys which are trolleys that can exclusively able into an electric wheelchair so it means that they can carry on obtain easily. They also offer smaller trolleys for their customer who kick in a disability.4. They watch a disabled toilet at the front of the store.Safeway have agnize that a lot of disabled people do come into the store, so they have made it easier for them to shop by offering these types of services for the disabled customers to use.Safeway decided to no longer have the crche and make way for the home entertainment department this is because the home entertainment depar tment will effect everyone as the crche will only effect people who are bringing in small nestlingren. The crche also garbled its popularity with customers and Safeway where losing capital on it and it seemed the right place to put it because customers have to crack through the whole store to get to the department.At the tills at the front of the store each one has a change draw and this is unaffixed for the staff to use as if they need change quickly they have access to it and it means that customers will not get distressed.Safeway make sure that they have adequate staffing levels at all times and they do this by knowing what they sold the same time put out week and freehand the employees the hours on the tills. For example on a Saturday morning they may take 10,000 so they will need more people on the tills to cater for all the customers, but on a Monday morning they may only take 1000 so they will not need to have all the tills on, they may only need about 4. When it was C hristmas they gave their customers who where waiting in the cue free mince pies which meant that they where offering a good customer service to all of their customers. Every department in the store has its own employees so if they is a promotion on alcoholic drink for example it will mean that they will need more staff to get all the alcohol out onto the shop floor.They also have a darkness shift who work 10-7 which means that they get all of the stock from the stock mode out for the morning and to make room for the delivery the next morning. This is good for the customers as they are getting the freshest products at any given time because as soon as it arrives it will be put out.When we looked at the stock room it was untidy which meant that it might be difficult for everyone to know where everything goes. They did not have a stock room manager, which for a store of that size is a bad thing, as not every member of staff is doing their job correctly. If a stock room manager was i ntroduced it will improve the amount of damaged goods as well as improving the tone of voice of the stock room. With their being no stock room manager it will be made easier for the staff to steal products and whilst we was their he s helper that there were a lot of unsolved theft and that they leave out a lot of money in the Willerby store, and this could be the reason for this.They have eight cameras in the store and one main one on the alcohol department this is because this is the most common theft. This means that it is giving the customers a lot of credential and makes them recover more save when they are their and they also have a protective covering guard who works six years a week. When they call code 50 over the tannoy all phallic members of staff go to the front of the store to stop the thief, this is because if their is more than one the security guard will not be able to deal with them. This is done to make the customers feel more safe when they are shop at the store.Their health and safety procedures are gone through on the day they get their training. It is important that all staff know the health and safety procedure incase of an emergency such as a fire. When it was the firefighter strike they where given extra training which consisted of videos and leaflets what Safeway came up with to make sure that they where aware of everything what was going on. They also put posters up in the staff room and in the stock room to always march on them aware of the dangers. They made sure that everything was double- examine to cover their backs. This was excellent customer service as they knew that fire fighters may not be able to get to the store incase of a fire, so they make sure that everything is suss out for the safety of the customers.When the fire alarm goes off they can detect where about it is in the store and they will then go and see if it was vex of deliberately or it was just a prank, and if it was deliberately they will then evacua te the store. Safeways buildings are not insured so this means that with the money what they save they can invest into other things what will win the company. But if their is a fire within a store and it gets burn down down they will lose a lot of money and last year two stores went down with fire and it meant that they got no money. So they have to take money from elsewhere. They also have a hazard book which employees fill in if they calculate there is a problem and this is study everyday. It means that if there is a problem the management can deal with them quickly to benefit the customers and keep them safe.They have 1st aiders in the store all the time which means that if a problem does arise with a customer been injured they can deal with it quickly and correctly. The 1st aid facilities what are in the store are mainly for the employees not the customers.Safeway promulgate with their customers by having the following things* Tannoys- if a child is lost for example they co uld tannoy the childs stir or guardian to come and pick them up* Leaflets advertising their special offers- making the customers aware of what they have to offer. These usually come through the post box with the free supplement newspaper what residents get. (see appendix 3)* Walkie-talkies between employees- they can contact each other if a problem comes up and can be easily dealt with.* Notice board- this informs the customers of any events feeler up and what they are for.The ways in which Safeway assess and monitor the quality of customer service are that they used to have an ABC card and this could recognize how much money a certain customer spends in Safeway over a period of time. It was a point scheme where if you worn-out(a) over a amount of money you would get points which in the long run would mean that you will get offers and free things depending on how much money you have spent.They stopped doing this when a new board of conductor came in and said that it was a waste o f money and that money could be spent elsewhere. When we asked Andy on what he thought of it he said the same, and the money what would be saved in producing the cards could be spent on more productive things, but why does store cards work for other supermarkets such as Sainsburys and Tesco?ABC CardSafeway used to have mystery shoppers but then that stopped because a mystery shopper was not a true reflection on the store as they have two mystery shoppers a month and the Willerby store gets 20-23 thousand customers a week. So the stopped doing this because they started to realize that it was not working.Safeway carried out a persuasion to get some feed back on what the customers though on the store and what the good and bad points. (see appendix 4) They vignette was done by 60 people on Friday 5th April to Sunday 7th April. The survey covers the following things1. Hygiene2. Staff3. Checkouts4. Solutions to improving staff service5. beat in fresh6. Items which where of a poor quali ty7. Product and bell8. Availability9. Who the shoppers are10. Where else they shop11. Suggestions for improvementThe survey is then canvass by head office and the management team of the Willerby store and they will talk about the results and what they are going to do with them and how to make improvements. This is very good customer service because it is giving the customers a chance to express any opinions they may have of the store whether it is good or bad. besides if they do make a suggestion or say what they think and the next time they go in it is dealt with it will make the customers feel as if they have say on what goes on within the store.The customer services desk is at the front of the store as soon as you walk in, which means that it saves the customer locomote through the store and hopefully the problem can be dealt with by the people at the customer services desk.Customer heraldic bearings are dealt with by either phone, letter of breast to show. They do not of fer an email service where they can straightaway email the store with any problems which may need looking at as email is one of the most common ways of communicating. If a customer does complain Any Bostock (customer services manager) will personally deal with the complaint this is because this time he will know that it is dealt with correctly and the other point is why has the customer complaint and what can be done for this customer complaint to come about again. If its a face to face problem he will go to the customer services desk and castigate and ask the customer what the situation is and come to some compromise. If its on the phone, the customer services desk will try and deal with it then but if its a major problem Andy will take the call and deal with it appropriately. thus finally he will reply to any letter, which is sent to him regarding a customer complaint.The most common complaint is that customers are cueing to long at the tills. They try and deal with this by hav ing enough staff to cover if there is a rush on and this is worked out by using the week before figures. If all tills are on and customers are still kick the only way you can deal with them is by apologizing to them because their is nothing more you can do at that moment in time.They also had a suggestion box where customers could put in any suggestions or how the mat it would work better, but they had to stop doing this because it turned into a customer complaint box and they did not want this. Safeway need to come up with a new suggestion scheme as it is important for Safeway to understand what the customer wants and the best way is through suggestion schemes because it is late to do and seamy to operate.Whilst I was at the store I carried out my own observations and I came up with the following results.The car park was shared with Iceland, Focus, Poundstretcher, Jonathan James, Francios and wickes. This meant that by having the store on a retail park it meant that customers c ould do other types of shop if they needed to. Safeway did have its owns trolley parks that where scattered around the car park, which meant that customers did not have to walk back with their trolley where ever they are parked because it if they are old, they will not want to be walking back to Safeway with their trolley if they are parked at the other side of the car park. Other benefits what the car park had where* 16 Child and heighten parking spaces- these where this instant outside the store so it a parent comes with a small child, the child is not running around the car park, they can just go straight into the store* 6 disabled parking spaces- These where next to the child and parent parking which are directly outside the store. Disabled people may find it had to walk crosswise a big car park but with these parking spaces been their it is making it easier for them to cope. I personally feel 6 spaces is not enough, this is because preferably a lot of retired people may be c lassed as disabled and they have the most free time as they do not have to go to work, so with expanding the parking spaces for the disabled they may create a new customer segment.* 2 Zebra crossings- These where going towards the front of the store where the entrances where. This is good customer service because if their is a lot of traffic and you can not make it across the road with the zebra crossings been their, it will make it easier for the customer.Safeway provide a variety of different trolleys for every type of customer. This is because if they have different types of trolleys it means that if customers only want a small shop their is small trolleys. The wages of Safeway trolleys are that you do not have to put a get in, this is good because a customer may not have a pound coin in change and if they dint they would have to go and get it changed before they even started the obtain. With the trolleys not having a pound put in them it means that they could get stolen and t his would mean a loss in net profit for the company because each trolley costs about 50 to make. Also around the surrounding area there is always trolleys just dumped because they is no need to return them back to Safeway. All the trolleys are kept under a shelter which means if it does rain the trolleys are still teetotal so the customers do not have to dry them down. Types of trolleys* Large trolleys* strong point trolleys* Small trolleys* One seat louse up trolleys* Two seat baby trolleys* One seat child trolleys* Two seat child trolleys* Wheelchair trolleys* BasketsThey also have a post box which is outside the store with a stamp machine inside the store (which was out of order), but the customer can also buy stamps from the confectionery desk which is next to the customer service desk. With Safeway selling stamps it means that if a customer wished to send somebody a birthday card they could get the stamp and post it all within the store. The post box is emptied several time s a day to make sure that the post is delivered on time. Along with stamp machine they where a phone card machine and a savings stamp machine.The phone card machine only sold BT Cellnet cards which meant that if customers wanted to get a different one they would have to go to the confectionery desk because they do not sell the cards at each till. This is bad customer service because they may just want to do all their shopping at once and if they have to go somewhere else in the store it may distress them. With the savings stamps this is a booklet what customers can get and they can collect them over a period of time, usually up to Christmas so when it comes to do their Christmas shopping they will have an amount of money what they will spend. A savings booklet is a good predilection because if a customer is buying a stamp a week, you know that they are going to come back at Christmas and spend it and hopefully more to do their Christmas shopping.The toilets what Safeway have are1. Ladies2. Mens3. Disabled4. Baby ChangeThe toilets are at the front of the store which means that you can go to toilets before you start your shopping or later on it, but if you go after shopping it will mean that you will have to leave you shopping unattended because their is no secure place where you can leave your shopping. When I went into the toilets I was not impressed with the beat of them, this is because as soon as I walked into them their was a smell which was very of putting and meant that I wanted to be as quick as possible. This is bad customer service because their was nothing done about it, if their was some sort of air conditioning in their it would make it easier.The floor was also very dirty and their was water all over the floor underneath the sink, which meant that the toilets are very rarely chequered by the employees because in some toilets there is a sheet up to say when it was last checked and if there where any damage. If the toilets are not checked regul arly it may stop customers from using them because of the standard of them. When I went into the toilets their where a lot of damages like holes in the wall and their where no bins so people where just dropping their rubbish on the floor. This gave the toilets and overall tacky feel to it and I personally would not use them again. If the toilets are not improved it may put customers of from using the store all together.The music of the store was aimed at the more older people, this is because this is their main target audience because you hardly get children or teenagers shopping in supermarkets. The music is controlled my head office which means that Safeway Willerby have no control which if the majority of customers are different from other stores they may wish to change the music slightly to make them come back. The music what they do play is very upbeat music, this is so that customers are feeling happy when they are shopping their.Whilst we where we was looking in the cheer de partment and we across and adult video which was on the second to bottom shelf which is easy for a small child to get hold of it. On the back of it had sexual images on it which meant that the child would be perceive them. This is very bad customer service because it is of adult content and its easy for the child to get hold of.On Safeways Website, the opening rogue is modify with information regarding a certain thing what is happening so for example the thing what is happening this month is Mothers day, so the opening is filled with information regarding Mothers day. (see appendix 5). They also have special offers what is making the customers aware of, so that they can purchase them. This can be food related or just other items such as dry cleanup position and photo processing. They also have a recipe of the week, which is described in great detail as well as all their other recipes what you can look at online. Their Website is excellent customer because it is giving capablenes s customers a chance to see what is happening within Safeway, and it is offering advice on the recipes that the customers may wish to make. Their Website also includes* Store guide- this shows you where the nearest store is and how many miles away it is from your house.* Everything what is included in their stores from their specialized food to their service, which is not food related.* Company information- from the history of the company to the activities at the moment.* Drinks guide- this covers all the drinks from fizzy drinks to alcohol and expert advice is given.Overall Safeways Website is excellent because it covers all the information what you will need.Analysis of customer serviceI am now going to analyze what the advantage and disadvantages are of Safeway Willerby in terms of customer serviceAdvantagesDisadvantagesWith Safeway doing a survey it means that they are getting customer feedback which in the long run will benefit the company because with the results of the survey will they can improve the things what has gone wrong. There is no incentive of doing this and it is quite time consuming so the customers may rush it just to get through it, so if an incentive was launched they may be able to get more accurate results.The majority of their staff where of a mature age which meant that they had more experience with customers so they would know what they want. Also with employing older people it means that the management team will know that they are not coming into work with a hangover and they know that they are going to work well and not let them down, with the experience they have with customers.The toilets where a major disadvantage to Safeway Willerby this is because of the overall standard of them was poor. This gives the impression that Safeway Willerby are unsanitary and care very little about the standard of their customer service. If an employee checked the toilets every morning and afternoon, it could improve the standard a bit and it woul d control the customers that something is been done about them.With the security guard working 6 days a week, customers will start to pick up on when he is not their and they might try and get away with things such as theft. With him also working 6 days he will start to get tired and may not do his job properly. If another(prenominal) security guard was introduced it will mean that their is always a security guard in the store, this will assure the customers that they are safe with these security guards in operation.

Henry V coursework ~ War criminal or Hero? Essay

hydrogen V is kat oncen as an ideal fagot and Shakespe be presents him as a striking warfarerior. The writer shows this by ma world power him have sacred leadership qualities as well as being able to relate to ordinary people. total heat takes his responsibilities genuinely seriously and is very fair and up to now. The index is deeply religious, however, he rotter be ruthless. Over tout ensemble henry is regarded as a subject area hit man.Firstly, total heat has a range of reasons why he defends war on France. I think the main reason is to follow his fathers advice and unite the country. An example of this is on his deathbed and he says busy giddy minds with conflicting quarrels, this shows the country needs labor union and to do this he should start a war with a foreign country.The next reason is to cash in angiotensin-converting enzymes chips up to his ancestors and be glorified alike them. This is shown by Canterbury when he states, Invoke his warlike spirit, your great uncles, Edward the black prince and Look back to your mighty ancestors. This shows he has to live up to his ancestors and be as broad(a) as them.Thirdly, atomic number 1 feels he has a strong remove for the throne. For instance, he feels he has a claim because of his great grandmother and goes to Canterbury to find out. He asks Canterbury if he deserves it, when he says flop and retigiously unfold, why the salic law . or should or should non bar us in our claim/ henry feels he has the right scarce must be absolutely sure non to hold back a morose claim. He doesnt pauperization handss lives on his conscience.thence another reason is people expect him to. An illustration of this is when Exeter says, your brothers kings and monarchs of the earth do all expect that you should rouse yourself. As a king he is expected to take charge of his country and claim what could be a great venture. alike, the church offers to pay. For example, when Canterbury states, In a id where of we of the spirituality, ordain raise your loftiness such a mighty sum, as never did the clergy at one time. The church feel they should help pay and offer, so total heat doesnt have to pay and so going to war wouldnt cost him any intimacy.Finally, the Dauphin insults him by sending him a chest of lawn tennis balls. The king has already decided to go to war but this just makes him to a greater extent determined. enthalpys voice is calm and sarcastic when he says, we are glad the Dauphin is so pleasant with us. As he says this, it gets louder and louder, running(a) into a crescendo. He overly makes a speech, where he is talking well-nigh war like a tennis match, utilise metaphors. He also uses a lot of repetition at this point to emphasise what he is saying. This just makes heat content even angrier persuading him to go to war.So overall Henry has very strong reasons to go to war with France.However, beforehand going to war, Henry seeked advice for the Salic law. T his indicates he takes his responsibilities very seriously. Henry seeks advice, as he doesnt want to go to war without ripe reason. The king shows this when he is talking to Canterbury as he says, for never 2 such kingdoms did contend with out practically fall of blood, whose guiltless drops. He tells Canterbury to be careful because he doesnt want an illegal war. Henry takes this so seriously as he doesnt want his soldiers to lose their lives unnecessarily and doesnt want their lives on his conscience.Prior to that, Henry also leaves part of his army in England to follow against an invasion from Scotland. This is illustrated when the king goes we must not provided arm tinvade the French against the Scots who testa handst make road upon us with all advantages. This shows that Henry is taking all precautions to protect his country from all aspects.Another example of Henry taking his responsibilities seriously is when he executes his triplet friends Cambridge, Scroop, Gray and an old friend Bardolf. Henry executes Bardolf as an example to his workforce and to the French. It shows what type of king they can expect. Henry executes Cambridge, Scroop and Gray as they were not only plotting to kill Henry but tried to ruin everyone in England. This shows Henry isnt afraid to take difficult decisions as they were his friends but executed them for his country. Henry takes his responsibilities seriously for his country.Thirdly, in the scripts of Henry V it shows Henry as a religious man, which leads me to be dissimulationve he isnt a war criminal.To show that Henry is religious, Shakespeare uses constant references to matinee idol in his speeches through and throughout the play. to a fault Henry says to the French ambassador, who was sent to England with an insulting gift of tennis balls, that we are no tyrant but Christian king. This shows he is religious in his own eyes.In addition to this, Henry asks two priests, Canterbury and Ely to explain the salic law, which allows people to inherit the throne only through men and not women but Henry wants to inherit the French throne through his great grandmother which the French claim cannot be through. Henry asks Canterbury and Ely for advice and asks them justifiedly and religiously, whether he can claim the French throne or not.More importantly he has to make sure he does not want his soldiers lives on his conscience.Further more than, the night before Agincourt, Henry prays to beau ideal. He feels he has to apologise for his fathers crime of murdering Richard II and thinks god may take blame on his soldiers and prays he doesnt. He asks God to look after him and his mens lives and not turn against them at battle.Later on, after the battle of Agincourt, Henry thanks God by saying praised it be God and not our strength for it. This shows he feels that without God they wouldnt have won the battle. That their strength couldnt have do it without help. Henry dedicates the victory to God.Next reason is that Henry is a inspirational leader. This is revealed by the countrys reaction to war. For instance when describing the scene, chorus states now all the youth of England are on fire. This illustrates the country is uniting which was the advice Henry was given by his father on his deathbed.It is also shown in Henrys speeches. In the speech, Harfleur, Henry gives the men something to fight for as he negotiation to them as though they are all touch and making them recollect there fathers to fight as good as them. The king tells them they will all become role models for people who havent got courage. Henry is expressing his authority in them. Henry uses similes like greyhounds are hunting the enemies, which is what the soldiers are doing to the French. Henry right at the end shouts a battle cry, which inspires the men even more. Overall Henry was trying to make them feel good about themselves and not like bad war warriors.In the speech, Agincourt, Henry uses the same techn iques in the Harfleur speech. Henry uses a public display of confidence to boost their courage. Henry tells his soldiers that they will get a lot of exult and that they will be remembered. He tells them they are all equal and that they will all bond together. Henry in his speech is not forcing them to do anything they dont want. Henry tells them they are very special. Henry plant the speech into a crescendo, getting louder and louder, making the men get more positive as it goes on. This does the same effect as the Harfleur speeches making the men want to fight.Also, Henry leads by example. This shown in the Agincourt speech and the night before, as when the king was in disguise he said, I myself heard the king say he would not be ransomed. Also the king tells the Herald just before the battle to leave them alone as he would not be ransomed.As well as that, Henry shares hardships of his men as he makes them feel all equal. Henry feels and acts just like them, common humanity. This is shown in the speeches and the night before Agincourt, where he says I think the king is but a man as I am. Henry fights with his men and doesnt sit back and watch. He feels he should go to battle aswel, making him and his men more equal.Also Henry is very fair and just, this is shown as the king is accountable for the separate and peace of his kingdom and Henry deals with this correctly, as he gives the country a stable and fair government. on that point are two examples of Henry upholding the law.The eldest is shown in the execution of Bardolph as Henry is operating martial law, no trial. He executes Bardolph as he robbed a French church and he wants to set an example to his soldiers and to the French. This is to show what kind of king he can be to the French citizens.The second example is the execution of Cambridge, Scroop and Gray. This is where three friends of Henry try to endanger him and the all told country, They get executed because they could ruin the upstanding country, so the act is not of vengeance and he is not using the law as his private means of revenge. The three traitors beg for tenderness but the king ignores this, as he cannot forgive someone for doing a crime as everyone may start doing it.Both of these decisions are very difficult for Henry to make as they are his friends but he takes his responsibilities and the law very seriously. This shows he is fair in giving equal treatment to everyone.All that I have mentioned above are wake Henry in a positive light and are good characteristics for an ideal king who takes his responsibilities seriously. However, the other side to Henry, the ruthlessness, doesnt show him as an inspirational king. Henry does certain things in the play, which would be thought of as controversial today.Henry is very ruthless. For example, when Henry sets the trap for the three traitors Cambridge, Scroop and Gray. He plays with them making them think they are getting their commissions for the army but alte rnatively they are being given death warrants. This shows dramatic irony as the only three people it mainly concerns doesnt know whats going on. Henry uses ironic words throughout the scene like kind and gentle knight. The scene is very ambiguous as he is making them believe that he doesnt suspect them as they are close friends but rattling Henry is saying he is going to sort out the traitors, basically they think they are safe and sound but they are not.There are a lot of veil threats given by the king but are missed by Cambridge, Scroop and Gray. The three traitors use a lot of hypocrisy as they declare their loyalty which is known by us, doesnt exist. Cambridge, Scroop and Gray make it worsened for themselves as they say that Henry should punish a man for a little crime, as everyone will do it otherwise. So this shows for a big crime like treason he cannot be merciful. They are denounce themselves. In the end of the scene they ask for mercy, which the king ignores. Henry desc ribes them as English monsters. Although this isnt an act of private vengeance, as they put the whole country at danger and Henry is looking out for the country.Also Henry threatens the people of Harfleur. This is psychological warfare, as he doesnt channel out the threats. Henry is very cunning in this scene as he puts the destruction of Harfleur on its people. This is done by Henry describing what he will do if they dont surrender, firstborn of all he threatens to set the town on fire, this is shown when he says Till in her ashes she lie buried. Henry also says hell rape all the girls, illustrating this is besmirch the locks of your shrill shrieking daughters and he says he will smash in the old mens heads, shown when he says Your fathers heads dashed to the walls.The last thing Henry said he will do is kill the children with spikes, Your nude infants spitted upon pikes. If the threats that Henry has described really did take place he would be known as a war criminal but Harf leur surrendered before anything could hap save so Henry is known as a hero to France and his men not as a war criminal. Henry does this to make France see what kind of king he is as he was told by the Duke of Exeter Use mercy to them all, so the French dont think he is a bad king. All Henry is basically doing is working on their imagination. This is not controversial to Henrys contemporaries as his first responsibilities are to his own soldiers.Another controversial thing Henry has done is the killing of all the French prisoners, which would have been classed as a war crime today but not in Henrys time. Henry loses his indurate and does this out of revenge but I feel this is justified because the French went against the law and killed all the young boys who would of only been armed with a pen knife.This was wrong and the French deserved what they got. It was also a very responsible thing to do as there are not plenteous soldiers to guard the prisoners and to go into battle as the English are still out numbered five to one, so really it is an important decision to make. There is no criticism from Henrys own soldiers as this is shown when Gower says This king most worthily hath . Oh, tis a gallant king They think Henry has not really committed a crime as the French started it and he was only retaliating. Although I considered the facts about Henry, I dont feel he committed a crime.Hence I think Henry is not a war criminal but hero as he only does controversial things to help his country and he takes his responsibilities seriously.

Development in Late Adulthood Essay

Daniel Levinson depicts the late payable date period as those years that track age 65 and beyond. Other developmental psychologists further divide ulterior adulthood into young- gray (ages 6585) and old-old (ages 85 and beyond) stages. Today, 13 percent of the population is all everyplace the age of 65, compared with 3 percent at the beginning of this century. This dramatic pro befit in the demographics of honest-to-goodness adulthood has prevailn rise to the discipline of gerontology, or the study of old age and ageing.Gerontologists are particularly interested in confronting ageism, or prejudice and discrimination against cured adults. Aging inevitably agency physical decline, some of which whitethorn be due to emotional statestyle, such as poor diet and lack of exercise, quite a than illness or the aging process. Energy reserves dwindle. Cells decay. Muscle mass decreases. The immune system is no longer as capable as it once was in guarding against disease. remains systems and organs, such as the heart and lungs, become less efficient. Overall, regardless of flocks best hopes and efforts, aging translates into decline.Even so, the speed at which nation age, as salutary as how aging affects their outlook on life, varies from person to person. In previous(a) adulthood, people experience both gains and buttones. For instance, while big businessman is lost, the ability to conserve energy is gained. Age also brings understanding, patience, experience, and wisdomqualities that improve life regardless of the physical changes that whitethorn occur. Aging in late adulthood profoundly affects behavior, sensation, and repel abilities. An elderly adults appearance changes as wrinkles appear and the skin becomes less elastic and thin.Small line of descent vessels break beneath the surface of the skin, and warts, skin tags, and age spots (liver spots) whitethorn form on the body. Hair thins and turns gray as melanin decreases, and height less ens mayhap by an inch or two as bone concentration decreases. The double standard of aging applies to men and women in older adulthood just as it did in middle adulthood. one-time(a) men may still be seen as distinguished, while older women are labelled as grandmotherly, over the hill, and past the prime of life. During late adulthood, the senses begin to dull.With age, the lenses of the nerve centre discolor and become rigid, interfering with the perception of color and distance and the ability to read. Without corrective glasses, nearly half the immemorial population would be legitimately blind. Hearing also diminishes, specially the ability to detect high-pitched sounds. As a result, the elderly may develop suspiciousness or in condemnation a mild form of paranoiaunfounded distrustfulnessin retort to non being able to hear well. They may attribute good-for-naught intentions to those whom they believe are whispering or talking about them, rather than correctly attribut ing their problems to bad tryout.Hearing problems fire be corrected with hearing aids, which are widely available. The sense of taste remains fairly integral into old age, even though the elderly may stomach nark distinguishing tastes within blended foods. By old age, however, the sense of smell shows a marked decline. Both of these declines in sensation may be due to medications, such as antihypertensives, as well as physical changes associated with old age. In addition to changes in appearance and the dulling of the senses, reflexes slow and fine beat back abilities continue to decrease with old age.By late adulthood, approximately adults demand noticed a gradual reduction in their response time to spontaneous events. This is especially true of older adults who drive. While routine maneuvers on familiar streets may pose fewer problems than novel driving situations, older adults reaction times eventually decline to the point that operating a vehicle is too hazardous. Howe ver, numerous elderly are hesitant to give up driving beca use the sacrifice would represent the end of their personal self-direction and freedom. Generally, older adults score lower overall on tests of manual dexterity than do young adults.Older adults may find that their fine motor skills and performance speed decrease in some areas but not in others. For instance, an elderly lifelong pianist may continue to pose incredible finger dexterity at the keyboard, but may at the same time find that taking up regardlepoint as a hobby is too difficult. Although the average life expectancy is 79 for females and 72 for males, older adulthood can easily ex lean 20 years or more beyond these figures. As older adults age, most report increasing health problems.Even so, moreover about 5 percent of adults over age 65 and 25 percent of those over age 85 live in nursing homes, foster give care (where elderly people live with a family licensed by the estate to care for aging adults), or oth er long-term care facilities. With medical exam advances and continued improvements in health-care delivery, the older population is expected to increase in its numbers and report better health.Estimates are that within the next 30 years, one out of every five Americans will be an older adult. Although most older adults take a shit at least one chronic health problem, such ilments demand not pose limitations on activities well into the adults 80s and beyond. The most honey oil medical concerns during older adulthood are arthritis and rheumatism, cancer, cataracts of the eyes, dental consonant problems, diabetes, hearing and vision problems, heart disease, hypertension, and orthopedic injuries. Because the elderly are at greater risk of losing their balance and falling, hip fractures and breakages are particularly common and dangerous in this age group. Contracting colds and flus can have especially serious repercussions for the elderly.This is due, in part, to the bring down capacity of older adults body organs and immune system to fight disease. Unfortunate, but not uncommon, is the following scenario An elderly person falls at home and breaks a hip bone, undergoes prosperous hip-replacement surgery, and then dies two weeks later from postoperative pneumonia or other infections because of reduced reserve capacity and inability to recover from infection. Inadequate nutrition and the utilize of medication also may be implicated in older adults who suffer from poor health.By the time adults reach age 65, they need 20 percent fewer calories than they did in their youth, but they still need the same amount of nutrients. This may explain, in part, why so many older Americans are overweight but undernourished. Additionally, cooking becomes a hassle for many older adults, and they find it easier to eat fast food, junk food, or nothing at all. Furthermore, many elderly unintentionally overuse ethical drug medication or combine medications that, when used t ogether, produce toxic effects.As the body ages and potentially becomes more sensitive to the effects of prescription medications, drug dosages should be carefully monitored and assessed by a physician. Many elderly who have been hospitalized in near-death condition begin to recover as soon as their medications are reduced or stopped. Life expectancy can be prolonged through exercise. Older adults who have kept active, remained fit, and eaten wholesome foods passim their lives tend to fare better than those who have not. This should be a lesson to jr. adults who have an opportunity to modify their health habits early in life.The mental, emotional, and behavioral problems typically encountered by older adults are depression, anxiety, and dementia (mental deterioration, also cognize as organic brain syndrome. Poor nutrition, inadequate sleep, metabolic problems, and strokes may cause dementia, which affects 4 percent of those over age 65. (Dementia due to strokes is sometimes terme d multi-infarct dementia. ) Older adults with dementia experience forgetfulness, confusion, and personality changes. Many people use the term senility to refer to dementia, which is incorrect.Senility does not have a precise or actual medical meaning it is an overused and nonspecific term, kindred the word neurosis. Similar in symptoms to dementia is Alzheimers disease, an irreversible degenerative brain disorder that can affect as many as 50 percent of older adults over age 85 and eventually results in death. Early symptoms of Alzheimers disease include agitation, confusion, difficulty concentrating, loss of repositing and orientation, and trouble speaking. Later symptoms include the inability to use or understand language, and total loss of control over bodily functions.Unfortunately, Alzheimers is still a mystery to doctors and other scientists. In fact, the only indisputable diagnostic procedure for Alzheimers disease is the analysis of autopsied brain tissue. The exact cause s of Alzheimers disease continue to elude researchers, although some suspect that genetic science and malfunctions in enzyme activity may play a role. People much fear that aging will cause their intellect to disappear, giving panache to cognitive impairment and irrationality. However, intellectual decline is not an inevitable issue of aging.Research does not support the stereotypic notion of the elderly losing ecumenical cognitive functioning or that such loss, when it does occur, is necessarily disruptive. Older adults tend to learn more slowly and perform less well on tasks involving imagination and memorization than do younger adults, but what older adults may be lacking in terms of specific mental tasks, they coiffe up for in wisdom, or expert and practical(a) knowledge base on life experience. Many older adults complain about not being able to remember things as well as they once could.Memory problems seem to be due to sensory storage problems in the short-term rather t han long-term memory processes. That is, older adults tend to have much less difficulty recalling names and places from long ago than they do acquiring and recalling new information. Practice and repetition may help disparage the decline of memory and other cognitive functions. Researchers have found that older adults can improve their scores on assorted tests of mental abilities with only a few hours of training.Working puzzles, having hobbies, learning to use a computer, and development are a few examples of activities or approaches to learning that can devote a difference in older adults memory and cognitive functions. juvenile decades have witnessed older adults growing interest in continuing their education. In fact, many colleges and community centers offer forkes for free or at a significant discount for senior citizens. Although keeping up with a class of 20 year olds may be a challenge, older adults can learn new information if it is presented clearly, slowly, and over a period of time.Older adults also can enrich the learning process for others through the cortical potential and wisdom theyve gained from life experience. Younger students often remark that they appreciate the practical perspective that their older colleagues offer. Older adults who have kept their minds active and fit continue to learn and grow, but perhaps more gradually than their younger colleagues. Patience and understanding (on the part of both the elderly and their significant others), memory training, and continued education are important for maintaining mental abilities and the quality of life in the later years.

The Advantages of Being Bilingual

1. The advantages of beingness bilingualThere be many an(prenominal) advantages of being bilingual. It can get you many places in life and could jockstrap you in a time of need. Knowing English as a southward language is a good thing in many westward sandwich countries. There ar many English-speaking plenty in western countries and socking English impart help you to communicate with mountain. Also, I pop off to America a lot for vacations, so knowing English helps. The tertiary is that if I want to have a conversation with foreigner it could help me. As so many advantages of being bilingual, if you want to improve your skills in connecting with foreigners, you should start learning another language.2. Ways to watch stack in a new placeIt can be difficult to meet nation in a new city if you dont know where to look for and how to find them. One of the easiest way to meet people is by starting visiting your local restaurants and par ei at that placel bars. Many people co me to bars to get a break from their daily tiring schedule and they are more interested in meeting or chatting with new people.Second slipway is by getting to know your friends friends. Go to all the house parties and birthday parties that you get invited to. There you will be introduced to meet new people through you friends. Last, network might be a good way for making new friends and meeting new people. And those people could lead you to more new friends. Whatever you do, dont be afraid to introduce yourself. Learning to easily meet new people can open doors in life, not only doors to new relationships, however also new friendships, and new career opportunities.3. Advantages of emergence up in a half-size townThere are several advantages of growing up in a secondary town. First of all, living and air quality whitethorn make people healthier. If we grow up in a small town which has fresh air and no pollution, we can get tidy body. The second advantage is that the people in s mall town are easy to get along with. You dont need to have in mind about how to deal with them, just lived with them naturally. And they are willing to help separately other. The third advantage of growing up in a small town is people there usually have good attitude. Because there is nothing to worry about and life is much simple. To sum up, growing up in a small town make people feel more comfortable and relaxing.4. Disadvantages of growing up in a small townThere are several disadvantages of growing up in a small town. First of all, you dont have as many job opportunities. Its not convenient to get news and message, so less and less company would like to set their factories in a small town. The second disadvantage is that everyone knows your business. Once you tell a person, the things will get around town fast. The third disadvantage of growing up in a small town is you have nothing to do because there is nothing to do.

How Fashion Effects Today’s Society

Fashion has been a major part of our high fraternity for hundreds of years. In most societies, years ago, the itinerary an man-to-man causeed may have identified their social crystallize, political standing, or maybe still their respective age group. Fashion has evolved so rapidly e rattlingplace the years, from the zoot effort in the 30s, to the bell-bottoms and Afros of the 70s, and finally to the Mohawk and skinny jeans worn by individuals nowadays. However, has appearanceed evolved for the better? Fashion has been used as a commission to establish a type of individualism and rate a person aside from others.Because fads have evolved so rapidly over the years in unique and bizarre ways due to todays media, they have been unaccepted in todays gild. During a classic discussion of invent change by George Simmel, a major German sociologist says that, fashion was nothing more than a bring of imitation. (Johnson, 2003). This process leads to equalization and ultimatel y the need to further differentiate ones self. The innovation of fashion derives from the privileged social classes from those found underneath. (Johnson, 2003).Simmel proposes that, the more elite social class plays a major role in the change in fashion with the trickle-down theory regarding fashion. (Johnson, 2003). However, in todays society the media plays a very specific role in pinpointing the trends and styles considered as todays fashion. populate in todays society, mainly the younger crowd, thrive for a sense of belonging and acceptance. Teenagers view a music video, flip by a magazine, and see an artist or actor portraying a certain image.They immediately want to emulate those images to fit in with society and be accepted by their peers. Some of us can concern to having been young at one point and wanting to buy the newest space that our favorite basketball player put out. According to a intercommunicate of Fashion article, public appearances have been encoded in a p anoply of theories concerning topics dealing with morality, individuality, and the parity of appearance to deeper character traits. (Reference and Research, 2010).The way someone is dressed can chance upon the likelihood of that person stringting chosen for a muse. The way you dress can discredit a particular event. (WordPress Admin, 2008). Fashion has become such a major factor in todays society on so many levels. Fashion can effect the way people atomic number 18 perceived by others, especially when it comes to meeting an individual for the first time. (WordPress Admin, 2008). In this new world, people dont get a second chance at a first impression.As discussed in the previous paragraphs fashion is amongst one of the things people look at when makean impression or wanting to appear a certain way in the eyes of others. Fashion has its own lifecycle and will at last make full circle throughout the years. What keeps fashion alive ar celebrities such as music artists and a ctors. When the public sees the way these individuals dress their styles are often duplicated from the East Coast to the West and back. When going to a job for an interview we imitate the dress code of the company and wear something to correct to our surroundings of what the job position is.

Invasion of the Body Snatchers and Harris Burgerron Essay

Invasion of the Body Snatchers. Dir. Don Siegel. Prod. Walter Wanger. Perf. Kevin McCarthy, Dana Wynter, Larry Gates, King Donovan, Carolyne Jones. confederate Artist Picture Corporation, 1956. Film. , has much egalitarianism meaning asVonnegut, Kurt. Harris Bergeron. N. p. powder magazine of Fantasy and Science Fiction, 1961. Print. These two great stories sharpen us how the polar War era was a timewhen bulk would do anything to frustrate themselves from being part of something they dont want to be, for example, being a communist.During the Cold War Era, propaganda was displayed through the United States. With the message conveying that keep under a communist country was a horrible thing. A few failed to recognize the threat, and fell to communism by betraying their country. But for the most(prenominal) part, the minds of Americans where set on stopping communism from spreading, and eventually getting disengage of it at all costs. In The Invasion of the Body Snatchers, Dr . Hill, played by Kevin McCarthy, took on the role of warning other people what is happening in the town of Santa Mira, California.Resisting to fall asleep at all cost. Eventually getting to his goal of warning other people what horrible things that are to do it if they dont take action against the Body Snatchers. In Harrison Burgeron, by Vonnegut Kurt, Harrison Bergeron was a come failure according to his egalitarist government. Wanting freedom for everyone, he tries to send a message to everyone how the government should really be. He takes off the restraints of musicians, a ballerina, and himself on live television.Showing that freedom to do what what you want, and showing the best you can do at something, is the way to live. While doing so Harrison was killed during his attempt to set and show the example to other people how they should live. He was killed by Diana moon Glamopers, the handicapper General there were a set of laws, the 211th, 12th, and the 213th Amendments to t he Constitution required the people to be the same. But Harrison shows we cannot live this way.

American Government: The Bill of Rights

The superlative of Rights is the first ten of the amendments in the fall in States constitution which was ratified in 1789. The Bill of Rights was drafted to limit the powers of the federal government and to kindle protection for all of the individual citizens.Amongst the dependables that the Bill of Rights promotes are the following (1) right to speech (2) emancipation of the press and religion (3) right to keep and deal arms (4) freedom of assembly (5) freedom to petition (6) protection from preposterous search and seizure (7) protection against cruel punishment (8) freedom from egotism incrimination (9) right to speedy and im bulgeial trial (10) and representation by counsel (United States Constitution).The Bill of Rights is an essential and fundamental part of the United States Constitution, as it mirrors the struggle of the citizens to fight for their freedom and rights. The ratification of the Bill of Rights came from the governments purpose of protecting the individua l rights. Democracy and liberty were amongst the top priorities in drafting the bill. These two have become the main aspects of the framework for geological formation the way policies and laws were formulated (The Bill of Rights and The New Nation).However, there were however flaws and issues that the bill was not able to cater to. Although the intention of the bill was to stomach protection for individuals, there were issues relative to it that werent tackled in the bill. For example, slave trade wasnt effrontery priority in the bill of rights which made the issue even worse during the Civil War (The New Nation). But nonetheless, the Bill of Rights tranquilize stands as the heart and soul of the American Consitituion as it reflects all the struggles towards freedom by the American community.Works Cited The Bill of Rights A Brief History. 4 surround 2002. American Civil Liberties Union. 20 February 2008 The New Nation (1790-1828). (n. d. ) Americas Library. 20 February 2008 United States Constitution. (n. d. ) Cornell University Law School. 20 February 2008

Computing and Ieee-754 Floating-point

1. Name the ternary ways in which signed integers sess be represented in digital computing devicesand explain the differences. 2. Which one of the cardinal integer representations is used most often by digital computing machinesystems? 3. How are complement systems like the odometer on a ride? 4. Do you think that double-dabble is an easier rule than the other binary-to-decimalconversion methods explained in this chapter? why? 5. With reference to the previous question, what are the drawbacks of the other twoconversion methods? . What is flood tide and how cannister it be detected? How does overflow in unsigned numbers gamediffer from overflow in signed numbers? 7. If a computer is capable only of manipulating and storing integers, what difficultiespresent themselves? How are these difficulties overcome? 8. What are the three component parts of a floating-point number? 9. What is a biased exponent, and what efficiencies can it provide? 10. What is normalization and why is it necessary? 11.Why is there always slightly degree of error in floating-point arithmetic when performedby a binary digital computer? 12. How many bits long is a double-precision number down the stairs the IEEE-754 floating-pointstandard? 13. What is EBCDIC, and how is it related to BCD? 14. What is ASCII and how did it originate? 15. How many bits does a Unicode character gestate? 16. Why was Unicode created? 17. Why is non-return-to-zero coding avoided as a method for report information to a magnetic criminal record? 18.Why is Manchester coding not a good choice for writing data to a magnetic disk? 19. Explain how run-length-limited encoding works. 20. How do cyclic redundancy checks work? 21. What is doctrinal error detection? 22. What is a roleplay code? 23. What is meant by Hamming duration and why is it important? What is meant by minimumHamming distance? 24. How is the number of redundant bits necessary for code related to the number of databits? 25. What is a burst error? 26. Name an error detection method that can compensate for burst errors.

My Story – It all started when I was driving down Bullet Avenue

It every started when I was driving down Bullet Avenue. I was on the darkness shift, I work for the L.A.P.D, and Id been working for L.A.P.D for longer than I c be to remember. Ive seen a lot, a lot of nasty things that most passel wouldnt want to cheat happen or see happen for that matter some strain it the stuff of dreams, I call it the stuff of nightmares. Anyway, a familiar section mumbled erupt of the radio. It was my mentor Jimmy, he had shown me the ropes when I was incisively a kid, we went by dint of the good the bad and the truly ugly, he was my friend if thither was at least one person I could trust in this populace it would be Jimmy. I remember what he said uniform it was yesterdayHey Max, we had a report of a disturbance in some flatbed block on 6th Avenue. Could you go check it pop?I naturally said yes. I took a left at quaternate because of the road works ahead. When I arrived I got fall out of the car and there was this certain frostyness in the air, a sick smell that unremarkably told me something wasnt right. To my right there were some tramps, or stony sleepers as they are formally called, huddling up in the ally trying to keep partial(p) in the cold night.I dateed a little closer and observe that that wasnt the however thing they were doing. A needle appeared in one of their manpower I thought I wouldnt intrude on their good sequence just in case a needle was not the only thing they were carrying. I strolled past them, without even a blink they carried on. I got to the entrance of the apartment block and opened the old double pine doorsteps and was not surprised to see it was just like every different apartment on the block. A dirty mess of old newspapers and furniture scrolled out on the floor like a typhoon had just hit. in that location was stairs straight ahead of me and a couple more rough sleepers who seemed to be oblivious to the fact that I had just walked in. Both were near to each other, they were so absorbed by the medicates they didnt even seem to bear alive just a cold long dead regard out of the far window, the drug they had just injected was obscure, not any drug I new of, and I knew every single one that anyone was apply .I got a glimpse of the formula, a clear slime chiliad liquid in the syringe. I decided to come back ulterior and take a sample. But for now I would pursue the disturbance. I followed the wooden stairs up into a long corridor and past I stopped dead in my tracks as the faint sound of voices came from the door with the big dent in it. I moved closer so I could hear what the conversation was about, I couldnt quite make out the words exclusively the voices were clearly of a man and a woman. I had now reached the door. I moved to the side and then an ear crisp scream sunk through the walls, it lasted for a couple of seconds then everything went silent.I had al alert reached for my gun, but at this, with one kick, the door was down. I appeared to be i n the living room. The line was a mess books on the floor, tables knocked over, and cupboards open. I looked down and a trail of burning red logical argument grabbed my attention. It forget into the room opposite.The disturbance I was called to checkout had now turned into a possible murder enquiry. I was starting to think that this could get very dangerous. As I moved towards the opposite room the trail of blood got thicker and more apparent a murder had been committed. I leaned to the side and with a forward role into the room I swung my gun out and was ready to see the culprit but I was faced with something almost whole different and more horrifying.A dead women her cold dead eyeball and the pail expression told me that she had been the victim of a vicious stab go against this was confirmed by the incredibly horrific gash in her side, throat and left leg. By the way she was dressed Id say she was a bawd but the question was who killed her and who her client was.Instead o f the average everyday cops who just ask questions and sit in there cosy little slip eating donuts, I think actions speak louder then words so I get out in the field, probably because I dont crap a home life, that had been taken away from me along time ago but back to the situation in hand I started to look through her possessions. I new it was her apartment because I recognized her face in the photos sprawled out on the bed-side table.I constitute various documents that suggested that she hung out with the wrong type of people in simple terms people who had various powers around town gangsters. But I was still but to find the murder weapon. Im not like the cops in the movies always barter for back up I could do it on my own. I at long last heard the familiar sound of sirens that usually made me uneasy but this time just made my movement quicker and more fluent. I was now determined to find the vital clues that I needed to perchance solve this mystery and make me feel like I ve earned my pay. utterly it hit me a white little card with the writing protactinium Vittos pizza restaurant laying in the cool, burgundy red blood I picked it up Vitto was associated with some of those people I was talking about preliminary he was not a the type of man you would mess with, for example, his married woman was make out to be having an affair, the guy she had the affair with was later found floating down the river in three separate suitcases and Vittos wife wasnt found at all but the thing was if Vitto liked you it was quite an receipts he could do things for you, give you what you wanted but if you were one of the damned ones Vitto did not like, kind of like me then you might as hearty leave town. I thought I would Id pay him a interpret since he or one of his thugs was the prime suspect.Since it had been so long since I had my encounter with vitto, I decided to arrange a meeting with him prototypical and not drop in uninvited. I new where one of his galore( postnominal) associates hung out so I went to arrange it with a little persuading he did what I said.When I got to the pizza place if you could call it that, It was just like I remembered it a dump, it was a small building backed on to a dock with warn out and stained walls and almost bust windows, at night it was like a haunted hell habitation I opened the huge double doors and approached the counter I had that strange feeling where something didnt quite feel right I got to the counter and rang the bell shape it was just as bad inside than outside, tables and chairs scattered everywhere.After a while of waiting I smelt the unnatural smell of gas which numbed the reality that I had been set up I dashed for the calculate double doors which by this time had been somehow locked I dont think it was a coincidence I had been lured in like a mouse to cheese. I made a dash for the back door through the kitchen it was block off with a huge wooden footlocker there was no turn on moving it. it looked at least 500 pounds just when I was reflecting on my life and thinking of the shattered dreams and lost loved ones. I then caught a glimpse of a shiny object in the loge of my eye.I had been given a second chance it was an axe I grabbed it with a tough grip and saw my target I ran towards the cabinet swinging the axe about like a man have the axe hit with such a force that the cabinet doors shattered like glass on a concrete floor. It gave me new accept so I kept hacking and hacking the cabinet disappeared within a bourgeon one swipe with the axe and the door was gone too.I jumped out on to the peer and made a leap for the water the cold icy feeling numbed me to my brain while I was submerged all I could hear was the almost fatal sound of the pizza place becoming a crater in the ground. After this experience the plectrum of lying low looked good to me so I spent a bit of time sweating it out in my friend Jimmys apartment. thusly I would be back on that case like a kid eating cake.

Ethical Issues in Human Relations counseling Essay

Ethical actions at all levels of human trading operations ad hominem or corporate form the main basement of higher productivity and mount in the society. Kidder points bring out that the demand for respectable actions has intensified with time as more mess become awargon of their rights thereby increasing the everyplaceall pressure especially to respective authorities in demand for justness (2003, 58-60). Researchers tell that though cases of unethical professional acts spend a penny been increasing with time, over 98%of perpetrators hold in full knowledge on the same ideologies and principles considerations. accord to Cohen, professionals have one of the around important roles of adhering to the demands and requirements of moral philosophy in their duties at all generation (1998, 150-155). Understanding of this theory therefore forms the basis of making the correct decisions in resolving unalike cases and dilemmas that face them in their day-to-day chores. Cohen exp lains that the theory requires the professionals to assume actions that only result to the greatest upright and to the largest payoff of people at either instance (1998, 175-178).To chalk up to that, it anchors the ability to efficaciously analyze prevailing situations and prediction of the expected consequences to infer the best decisions. To add to that, the professionals argon able to comp be their situations with others relate cases that took place previously to stick up the best decisions in their aras of work. Such comparisons act as major(ip) facets upon which the professionals base their calls for change to infer improvements in their areas of work.Taking into consideration that professionals are relied on by other junior staff and the overt for guidance, it becomes manageable to uphold the rights of all the respective parties without inferring any sense of sabotage. Under the redbrick system of globalism and fast dynamism in consumerism, the theory would bring out the need for new inclusive decision making systems that incorporates all the people at different levels for acceptance of the decisions made to enhance their further applicability. superior morals is a term used to de none the moral issues and obligations that stand up from professional specialization and higher levels of knowledge as compared to the rest of the public and/ or the junior staff. As a result many of the scholars tip to define and specify professional ethics on the basis of what they are required to do as opposed to what the concept is really about. Firstly, they are expected to hold professional respect to their nodes and their duties at all times through the principle of responsibility.This is generally emphasized because professionals are capable of movementing their chest of massers and status at the expense of their clients. This notion has often led to the read/write head of the extent to which the professionals should be held accountable for their a ctions, a notion that has led to major quagmires in the market place. Professional ethics therefore demands operations that are based on true conscience that is not undermined by any commercial underpinning to sabotage the respect and integrity of the clients (American psychological Association, 2001, 35-37).Kidder (2003, 78-79) explains that professional ethics demand operations within the professional guidelines, seeking the highest possible returns and advice and satinpod to the clients. As indicated earlier, professionals hold the helm of national and global development in that they guide their clients on how to progress with different projects. It is therefore considered that fai sweetener to efficaciously make up the correct guidance is a direct injustice to the client and the nation in general.To ensure that the professional ethics are adhered to by different professionals, regulatory bodies like engineering society, medical societies and auditors fraternity among others th at draw codes of ethics expected for their specialists and address their clients complaints are formed. As indicated earlier, professionals are entrusted with mixed responsibilities that demands them to act responsibly even without supervision. In criminal justice, judges have the moral and ethical obligation to ensure that the complainant get the prerequisite justice while convicted victim get a fair sound judgement depending with the offenses made.In much(prenominal) cases, the judges should understand that their judgments have further ethical implications to the whole community. To add to that, human resources managers have the ethical responsibilities of ensuring that staff and workers have the correct on the job(p) environment. Besides, they also have the moral obligations of ensuring that their staff is pay appropriately not just as per the law demands, but on their work, motivation considerations and the overall returns of the community.In addition, accountants have th e direct moral obligations to give the correct status of a company even if it is making losings as opposed to the general temptations to cover up the problems. This usually leads to to falter in addressing the main problem and therefore precipitates to later collapse of the company as it happened with Enron Company (Marianne, 2006, 54-59). Counselors have at times fallen into major temptations to operate against their professional ethics in the course of their duties.Most of them indicate that the main cause for their temptations has been corruption especially by the wealthy individuals who lure them to compromising their decisions (Peterson, 1992, 65-67). Being advanced in form of bribery, unprincipled counselors advantageously overlook different cases and aspects that could have warranted greater considerations. Besides, they may also be tempted to act less ethically when the end appears highly uncertain and perchance threatening to them.Cases of life threats that are either d irected to counselors and/ or their families may make them to withdraw from much(prenominal) cases or act directly different from what they are expected to. Finally, where there is no goodwill from the clients, the counselors may evenly loose the drive to effectively operate ethically in chuck their duties. Though some researchers have indicated their support for to such responses, the notion is then very wrong in that counselors should lead in analysis of such situations under the ethical theories and take the best possible courses of actions that lead elapse the highest good.Presently, there are major cases and issues that face professionals in their different areas of operations that demand careful addressing for ethical progression. If I am faced with such a situation where responsibilities are not immediately clear, I would exploit the following avenues. To begin with, I would seek advice of a friend who has been in the field for a longer time than I and therefore most pro bably have had such cases and solved them in the past. It is clear that no man is an island and therefore, this relation would be promoted for further later consultations on interchangeable matters.To add to that, I could also seek to get into greater and in depth analysis of the situation by evaluating similar or related cases to make the best decision that will be highly unimpeachable but within the ethical realms as demanded by the ethical theory. vocation market has been dogged with a myriad of unethical issues especially relating to forethought of workers operations. Many of the ethical issues generally result as the different companies fork over to reduce the overall costs, evade responsibilities, or stick to different unimaginative notions in their management.Before deciding to form my own company, I was discriminated on the basis of my color immediately after finishing college where I could not secure a job as my white colleagues easily got employed. To add to that, ev en after getting my first job in the industry, I was soon shifted to work with workers who were far much inferior to me academically until I quit the job. In the later job, similar ethics disregard were encountered as payment was very poor and many of the workers filed their cases in courts against the company.As if that was not enough, the working conditions for the low level workers was very low and we filed more cases in court before the company was closed to upgrade its systems for better working conditions. Conclusion It is from the above consideration that this paper concludes by supporting the dissertation statement that ethical actions at all levels of human operations personal or corporate form the main basement of higher productivity and progress in the society.Professionals and counselors should uphold the demands of the theory of ethics due to the positions they hold and their main impacts to the society. Indeed, victorious ethical responsibilities at all times would st imulate similar actions at the lower levels of the society, a consideration that would reduce the shenanigans of the low ethics at all levels. However, there is need for stronger institutions that obligate against exploitation of the same ethics exploitation by the professionals.Finally, it is important to establish a strong kin between the professionals, counselors, and the public to educate the later on their rights and channels to guard their integrity and dignity.Reference listAmerican Psychological Association (2001). take manual of the American Psychological Association (5th ed. ). Washington, DC American Psychological Association. ISBN 9781557987914. Cohen, G. ed (1998). The Vituous Therapist Ethical practice of counseling and psychotherapy.Belmont, CA Thonpsom Wadsworth. ISBN 9780534344085. Kidder, R. (2003). How good people make tough choices Resolving the dilemma of ethical living. stark naked York Harper Collins. ISBN 9780688175900 Marianne, J. (2006). The seven signs of ethical collapse How to spot moral meltdowns in companies before its too late. New York St. Martins Press, ISBN0312354304 Peterson, M. (1992). At personal risk Boundary violations in professional-client relationship. New York Norton. ISBN 9780393701388.

Shareholder Wealth Maximisation

SHAREHOLDER WEALTH maximization SUMMARY Business Finance assumes that the physical object of a company is to tap sh areholder riches. This means that companies should attempt to maximise the harbor of the shareholders investment in the company. This is achieved by maximising Total Shareholder Returns dividends and share price appreciation.The nearly powerful basis for understanding and measuring shareholder wealth is the frugal valuation model, under which the honour of the shareholders investment is measured as the present value of future cash flows that are attributable to the shareholders. This start involves converting future cash flows into their equivalent value in todays terms, by adjusting for the effect of the meter value of money. The time value of money concept refers to the reality that ? 100 today is worth to a greater extent than ? 100 in a years time.This is for three reasons pretension which reduces the purchasing power of money over time Consumption cho ice we prefer to cut down money now rather than wait to spend in the future Risk this refers to the variability of future falls from an investment. This time value of money effect means that shareholders require a rate of return from their investment in a company which is sufficient compensation for the time value of money effect that they suffer. This rate of return is known as the cost of capital.For a company to create wealth for shareholders, it must generate a rate of return which exceeds the cost of capital. Arguments in favour of shareholder wealth maximisation being the assumed objective of the company Shareholders are the legal owners of the company Shareholders bear the risk assumptive competitive markets, maximising wealth of shareholders should ensure the interests of customers and employees are also met Decision-making is alter Arguments against shareholder wealth maximisation Some ask it will give-up the ghost to the interests of other stakeholders such as customers and employees being neglected (eg through merchandise poor quality, over-priced products and providing poor conditions and rates of pay to employees). However, in competitive markets, arguably the only way that companies will create wealth for shareholders is by interchange products/services customers want to buy, and therefore customers interests cannot be ignored. Also, the way to ensure customers interests are met is arguably by ensuring staff are well motivated and decently trained.Furthermore, employees prospects of having a secure and well paid job are better by working for a company that is financially successful. Some argue that it will lead to short-termism (decisions that improve short-term profits at the expenditure of long-term value, such as reducing research and development and marketing investments). However, the concept of economic value means maximising shareholder wealth should mean that long-term and short-term performance is captured.

EcoRes is an independent project designed to reach the goal of energy saving in student accommodation sectors

The object of Eco-Res witness is to achieve a design of aptitude deliver in five years by pickings engineering measures in student accommodation. This applied science management report leave alone give a roadmap of where the future of Eco-Res bemuse lie. The hunting affairs allow be included in this report Current engineering solutions in the cypher saving area. How to make transfers happen? The key number one woods in the transmit management. What factors might stop in the process of Eco-Res picture. Different figures of budges and how to achieve them. The principal(prenominal) risks might exist in Eco-Res invent. Some strategy recommendations and other related to information.Over descry of engine room roadmap for the next 5 yearsCurrently, the ability usage in University mainly depend on the traditional push source. For next 5 years, these goals should be achieved Reduce efficacy consumption by students and staff bread and butter on campus by 30% over the next five years. gain additional savings enormouser than investment to develop further environmental activities over sequence.1. Technology solution indicating leader or engineering science followerEco-Res is an independent go for designed to r severally the goal of sinew saving in student accommodation sectors. Technology solutions applied in Eco-Res labor should enable students and staff who reside on campus to monitor and reduce their residential usage. In ordinate to achieve the tar dispirit of heartiness saving, nigh renewable get-up-and-go technology should be used in Eco-Res advise. Considerable technology solutions are listed below.Solar p longingovoltaic technology converts solar radiation into electricity, and in this way, solar photovoltaic system quite a little produce brawn for fooling life usage. Solar thermal technology mainly collect the alter from the Sun by solar collectors, and transfer heat by hot water. Solar great power is a kind of green re adiness which support be installed easily and widely in student accommodation.Wind power potbelly be utilized by wrench turbine. A wind turbine plays a voice of converting wind energy into mechanical energy. Different type of wind turbine so-and-so be used according to divers(prenominal) circumstances. other technology solution is take installation. By installing LED lights, a erect amount of energy bills can be saved. Cycle by cycle laundry equipment could besides be considered as a technology solution.Biomass is another technology solution can be considered. Biomass can e truly be used directed or convert into other energy forms. Garbage, wood, waste, landfill gases and alcohol fuels are the main resources of biomass.1. Type of change management compulsioned key driversThis section volition summarize the almost(prenominal) important drivers of change management. In Eco-Res project, the main change management drivers lie in strategical change, technology change, cha nge forces and humans resource.Figure Nature of change (Balogun and accept Hailey,1999)This picture shows the type of change model. From the aspect of Eco-Res project, the main drivers of this technology change are increasing desire of energy (Incremental) and low energy efficacy (Transformation), in that keepfore, Eco-Res project is an evolution.Staffordshire University, adapted from Balogun and Hope Hailey,1999, Exploring Strategic Change, Prentice Hall.CUserssdzhangweiDesktopQQ20141228200251.png beginning adapted from Johnson & Scholes, 1999, Exploring Corporate Strategy, p.511From the change style model produced by Johnson & Scholes (1999), the Eco-Res inescapably transformational change, in that locationfore, the direction style strategic should be applied to the project. The key driver to this change management is the use of authority to set direction and inwardness of change.Morgen Witzel (2003). Fifty key figures in management. Routledge, 2003. ISBN 0-415-36977-0p.96 .In technology change, it willing be very necessary to respond to change according to mousetrap Theory. According to the functional theory of Henri Fayol (Morgen Witzel, 2003), in technology change management, there were devicening, organizing, ascendanceing, co-ordinating and controlling. In technology management today, there should also collapse forecasting. By applying the functional theory to Eco-Res project, the key drivers can be summarized as follow Make a complete project plan for recommended technology solutions in Eco-Res project. Appropriate organization of Eco-Res project. Make a Gantt chart of Eco-Res project to command it. Arrange divers(prenominal) specialized peck on different role in Eco-Res project. By setting up milestones in the project plan to control the process. Get to know the future of the technology solutions applied in Eco-Res project.1958 J. March & H Simon organisations (New York, John Wiles & Sons, 1958)From the respect of internal pressures, Ec o-Res project need to fulfil the necessitys of energy saving raised up by s renderholders. From the respect of external pressures, much and more benefits of renewable energy appeared recent years. For example, governing supports and grocery storeing benefits. merchandise pull and technology push like renewable technology becoming more important in energy food merchandise and more and more renewable energy can be recognize in daily life are the promotion sections of Eco-Res project.From the perspective of human resource in managing change, different role plays different dampen in the change management. First of all, as the change agent in Eco-Res project, this entity should do a long-term strategic plan for this project. As the strategic lead in Eco-Res project, this role should vouch every process of the project difference well to achieve the goal of energy saving. As middle managers, these people contribute to Eco-Res project as gate players. The middle managers sho uld convey the legal opinion from the top manager and reflect the feedbacks from the lower managers, and they also control the executing of Eco-Res project.3. Resistance to changeCommon reasons for resistanceTopicReasoning egocentrismFor students themselves, Eco-Res project do not provide direct benefits.DisagreementDo not trust Eco-Res project can achieve the goal of energy saving. On the other hand, students may think too overmuch time and money will be spent on this project.Remuneration by dint of the period of Eco-Res project, the reward of work may change, but because of the contract, the remuneration will not change, therefore, staff postulate in this project may not satisfied with this.FearNew technology may exist some risks during installation and usage.MisunderstandingThe tar tucker out of Eco-Res project may not be expressed clearly.HabitStudents and staff live on campus may like to stick to traditional habit, and refuse to involve in Eco-Res project.Culture good deal from different heathenish background may start different count of energy saving.IndifferenceNot all students and staff concern intimately environmental problem.Forcefield Analysis (Lewin, 1951)Organizational resistanceTopicReasoning animated StructureHierarchical and flattened relationship as an existing complex body part may make things more difficult in new technology management.Power BasesSpecific power bases are necessary like compute controls, autocratic or not and stakeholder mapping.CultureDifferent ways of relations with different technology management.PlanningTechnology roadmap including mission, vision, forecast, firefighting, reactive, resources and rewards make limitedally for Eco-Res project is necessary.TrainingStaff involved in Eco-Res project should be happy before the start point.ResourcesHuman resources and material resources should be considered properly.IncentivesToo much or too little incentives will be the resistance element in Eco-Res project. Proper incentives can inspire staff work dangerouser. archivesThere were some energy saving project before Eco-Res project, and there also exists some traditional solutions may affect the innovation in Eco-Res project.Cultural Web (Johnson et al, 2005)Lewin K. (1951) Field Theory in Social Science, harper and Row, New York.4. Hard and/or Soft system changesIn hard system changes, there are different technology solutions and installation of the renewable energy equipment.In soft system changes, the main point is cultural change of the organization. From the culture web of organization (Johnson et al, 2005)Johnson, G., Scholes, K. and Whittington, R. (2005) Exploring Corporate Strategy, Prentice-Hall,Harlow.CUserssdzhangweiDesktopQQ20141230043225.png5. Major risks or downsides for the initiativeRisk spreadsheetRisklikelihood tingeMitigation optionsWrong estimation of the process durationmediumlargeKeep working on the wrong estimation process and get another independent process begin at the like time.Under wareion of the energy saving projects taskmediumlarge attach duration of the task and rearrange the project process arrangement.Cost overspend (variable components prices)largelargeLook for other investors and build cooperation, or talk terms more investment from existed investors.Decrease of government subsidizationmedium bittyIncrease the efficient of the energy saving project to save cost.Equipment also-ran in usagemediumMedium-largeEstablish maintenance team and localisation the equipment immediately.Variables of weatherMediumlargeBackup the electricity usage by using existing grid to power up.Failure of installation of facilities elongationMarket strategy for Eco-Res solutionExecutive SummaryThis report proposed a market strategy to promote and encourage use of the Eco-Res solution by University students victuals on campus.1. Market searchThe purposes of Eco-Res project market research are identified as Get to know the attitudes of students and staff on ca mpus towards Eco-Res project. Determine promising students and organise markets (on campus) for Eco-Res project. Help make market split upr by doing a survey somewhat how students behave to achieve energy saving. Recommend a most acceptable renewable energy technology from the market research, and also investigate an acceptable cost for Eco-Res project.Both Internet-based and mail-based surveys were implement to assess the sentiency and attitudes of students and staff on campus towards emerging renewable technologies. And the methodological analysis of the Eco-Res market research is Aim at students and staff live on campus. Developmentally market researches should be designed to determine the target market more accurately.The overall key findings of the present market researches are well-nigh students and staff who participated in the market researches are quite touch with energy saving, and they think more improvement of energy saving should be do in the University of York . Solar PV is the most acceptable technology in energy saving area. As for daily life behaviour, most students and staff have more or less energy saving habits.The gaps of present market researches are The most questions in the questionnaires are near the general awareness of energy saving, further investment roughly Eco-Res project should be done. Researches about personal and general information about students should be done to get to know the customers of Eco-Res project better.1. Motivation theoryTo make students and staff living on campus get involved in Eco-Res project, some motivation theories should be applied to subjoin the amount of participation.Maslow Hierarchy of NeedsA conspiracy of Maslow-Hierarchy of Needs model and Self-Efficacy theory could be applied to Eco-Res project, specifically, the esteem and recognition part could be combined with the Self-Efficacy theory. Eco-Res project fulfil the requirement of energy, therefore, the physiologic stage has been ach ieved. The energy usage in daily life can be guaranteed in Eco-Res project. Safety as a basic requirement in energy usage can also be a fundamental assurance. In the aspect of Love/Belonging, an association of Eco-Res project can be established to make students aware of their contribution to school energy saving. By involving in this visible association, a feeling of belonging is exploitation, and Eco-Res project will not just a school project.The combination part is the most import part in motivating students and staff. In social club to let students feel respected, every student involved in Eco-Res project should be connected by email and text, and special services for rank and file should be established. Different school events like renewable energy entre and practice of installing renewable energy equipment should be held. By these kind experiences, students on campus will get the meaning of Eco-Res project. Elective courses can be set up to coach students in behaviours of e nergy saving in daily life and also introduce the honor of Eco-Res project. At the same time, speeches about energy saving or some green consequence speech competition can be held in order to increase the concern of energy saving between students.Bandura Self-Efficacy TheoryAjzen Theory of be after Behaviour (Ajzen, 1985)From the model of Planed Behaviour theory, it can be proven that a complete plan of Eco-Res project is very important. By providing a specific progress to students on campus, the feeling of everything is under control can be established.c. Market segmentationMarketing is the heart of a triumphful technology project like Eco-Res project. In order to convey the information efficiently and effectively, a considerable way is based on marketing segmentation. Market segmentation is defined as dividing a market into distinct sorts of buyers who have distinct needs, characteristics, or behaviour and who might require separate products or marketing mixes (Arm good. G . and Kotler. P. 2005). There are many different ways to divide market, and the Determinants of Consumer Behaviour model (Kotler and Armstrong, 2008) could be referenced for market segmentation.From the perspective of behavioral segmentation, a survey about Eco-Res project produced by Rachel Bate showed that most students and staff on campus have the habit of saving energy. The Defra research (James Murray, 2008) could be a reference for Eco-Res project marketing segmentation, and the Defra research produced a great method of dividing behavioral segmentation. However, different level of concern lead to different frequency of behaviour. The types of consumer behaviour (Doyle and Stern, 2006) showed the theory support of behavioural segmentation. Therefore, the target conclave in behavioural segmentation first comes to students and staff who have very good energy saving habits. Students and staff who are not concerned about energy saving could be the emphasis of promotion.CUserssdz hangweiDesktopmotivation.pngTypes of Consumer demeanor (Doyle and Stern, 2006)Students and staff from different economic circumstances could also be a way of segmentation. People from low-income household may value more about energy saving, since Eco-Res project could bring a great saving of energy bills. However, in Eco-Res project, there may exist cost to get involved in this project. Students and staff from higher income family also have a mark to join Eco-Res project considering the cost and benefit from this project. Therefore, an appropriate cost for Eco-Res project and an announcement of the money could be saved from this project are required.In the aspect of demographic segmentation, students and staff may have different view of Eco-Res project because of different age, occupations and educational levels. A market research from group 6 showed that people who have higher educational levels concern more about energy saving. A deeper market research should be made to show how age and occupations affect peoples tendency to take part in Eco-Res project. This research could also include survey about students from different countries and different colleges. In this way, the demographic segmentation could combine with geographic segmentation. For example, if the market research shows that both postgraduate students and students from other countries concern a lot about energy saving, then the Wentworth College could become a target market.d. The marketing mixThe 4 Ps Marketing Mix (McCarthy, 1960) comprises Product, Price, house, and Promotion. The important elements offer a useful matrix to assess Eco-Res project. Eco-Res initiatives should address each of the 4Ps. While Eco-Res project do not control the technology and installation, the success of this project is only linked to the success of getting students and staff involving into this project. The most important goal of this marketing strategy is building a strong customer base for renewable energy te chnology usage in their dormitories. The 4Ps of Eco-Res project are defined as below.For marketing purposes, Eco-Res project can evaluate the product from the perspective of consumers rational and emotional attitudes towards energy saving. These attitudes affect the desire to get involved in this project. The brand name is Eco-Res, and the value of this project is to save energy and develop more environmental friendly projects. In Ansoff Matrix model, Eco-Res project in the University of York belongs to product development. In product development, Eco-Res project should develop plans to fulfil the target market segments. In order to build a sustainingPicture Ansoff Matrix (Ansoff, 1957)brand for Eco-Res project, the value of energy saving in this project should be showed to appeal the target students and staff who are interested in energy saving in the behavioural segmentation. In order to express Eco-Res project better, a logo was designed as follow.CUserssdzhangweiDesktoplogo.png Picture logoPrice is one of the biggest barriers to growing the energy saving marketing, and Eco-Res project should be addressed to help bounce back customer price concerns. Eco-Res project has a merit of saving the energy bills for students and school, which could make accommodation fee per week cheaper compared with non-Eco-Res buildings. Different prices should be essential to appeal to students and staff in different economic circumstances. For example, customers can shoot the LED installation plan only or both LED installation plan and solar PV installation plan. Different choices come with different prices, and a list of cost and maintenance fee should be produced.Place should be considered through the building of a strong provider network. This supplier network should ensure students can easily find different part of Eco-Res project. In other words, this project should be visible. In place strategy, Eco-Res project can use website, referral systems and fixed places in targ et colleges. An Eco-Res project website should be established to help students and staff on campus know the Eco-Res solution better. A general introduction about Eco-Res, the benefits of Eco-Res and the way to get involved in Eco-Res should be showed on the website.Another way of place strategy is by email. In target colleges which showed large interest in Eco-Res project from market research, messages about Eco-Res should be emailed to the students and staff in these colleges. Referral and information desks should also be set in these targeted colleges.Promotion behaviour of Eco-Res project should be presented to ensure the right messages are conveyed. Exhibitions about Eco-Res project can be held in these targeted colleges, and at the same time, direct advertising by post or door-drop could be down. Social media (like Twitter and Facebook etc.) promotion between students and staff is also necessary. On school journals in University of York, the accurate target and value of Eco-Res project should be introduced.