PEST Analysis: Brompton Bicycle

swearword Analysis Brompton Bi bikeBrompton wheel around is a uk manufacturer bi cps ground in Brentford, London by Andrew Ritchie in 1976. Models ar named using a code to describe the handle bar symbol, number of gears and factory connect fixtures. An optional suffix is appended to show the inclusion of titanium upgrades. In Britain the clubs rank and file is changing, now 35-40% customers of Brompton argon women. The average riders age has besides dropped below 40. Its getting lettuce in uk .Brompton Bi calendar regularity is a British party that specialises in sheepcote bi rounds, commonly cognize as Brompton which is popular among bi stave commuters, left all over(p)ly in the UK, the Netherlands, and Japan. The Brompton design has remained fundamentally unchanged over common chord decades, although it has been steadily refined. The Brompton increases communitys independence and rationalizedom so mess quarter use this steering wheel wherever they bath use . Approximately 22,000 bicycles atomic number 18 produced by the company to each star year and 70 portion are exportati adeptd to asia and Europe. The compact dimensions of most folding bikes allow easy transport in public transport where locomotion with a normal bike dirty dog be elusive or forbidden. We can this cycle in different style handlebar like c type handlebar, m type handlebar, s type handlebar and p type handlebar.-http//en.wikipedia.org/wiki/Brompton_Bicycle bloke digest OF BROMPTON BICYCLEPolitical factorMany plenty are cycling on London major roads and it has nigh doub guide since 2000 and TfL is targeting a 5% mode share for cycling by 2025. South West Trains is a part of Stagecoach Group, has joined forces with Brompton Bicycle to encourage passengers for cycle as part of a fully merged low carbon journey combining bike and train. Every whiz like this bikes because it is efficient to ride but can be quickly folded into a mail boat smaller than an ave rage suitcase, so people can take wherever they like.Economic factorThough exports account for around 75 per cent of its output, it continues to manufacture all of its bikes in the UK. Its getting pro survive here.Social factorBrompton bike got a award, Mr Ritchie, who was awarded the prize that recognizes a aliveness contribution to design, he has spent 21 years perfecting to the Brompton, which is manufactured in Britain and shell outs around the world. At a reception in Buckingham Palace 50 years of British design genius was celebrating.Technological factorWhen transporting a Brompton Bicycle by Train, Car plane or boat it would be beneficial to give up a protective case. There is a confine for such a protective case to overly double as a fully functional bike trailer so it pass on attach to the rear of the bike and be used to transport imperfect to moderate loads.-http//www.stagecoachgroup.comSWOT ANALYSIS OF BROMPTON BICYCLEstrengthBrompton bicycle is hold up free and without booking restrictions we can use on rail, bus, underground, ferry or air operates. Its that freedom to travel anywhere that gives folding bikes a charming quality. A folding bike can be new slipway of travelling. Its have many colour with extra tall frame to fit tall riders.From 1976, Brompton was in business, but addition was infuriatingly slow. Today, Brompton Bicycle Ltd loosenesss out hundred precision-crafted bikes a day from its cosy in Kew.Brompton bicycle sold in 27 international markets and servicing needs of the 200,000 Brompton users who are already on the road. They make something fashionable. People like the Brompton because its fun and it fits into their lives. In London, the bike is move from being an sheer of personal choice. On the corporate side, Brompton already leases a fleet of bikes to South West Trains at Waterloo. Mr Butler-Adams planned to provide package deals including bikes, training, storage and insurance to other companies.Brompton Bicyc le is going to produce 25,000 bikes this year, achieving gross sales of 7m- 8m. Ritchie expects it to grow 25% a year under the leadership of managing theatre director Butler-Adams. Brompton bicycle exports to markets to Netherlands, America, Germany, Japan and Scandinavia account for about 60% of its sales.weakness Brompton bicycles sit pillars in both steel and aluminum versions. standard seat pillar, the Brompton and bear saddles can be up to 995mm from the ground. If customers inside leg is to a greater extent than than 33/84cm,he go out almost need either of the longer seat pillars. So for the shorter people it can be difficult for ride. Its not adjustable as other bigger cycle. The merits and draw back ups of small and overlarge wheels alike can be argued into the late hours.OpportunitiesThe Brompton is the only bike in the world to combine such ready portability with a startle-class honours degree-class ride, and it creates countless new opportunities for using a bic ycle. Malcolm Shepherd, Chief Executive of Sustrans said Cycling England has been a crucial conduit for livelihood which has touched the lives of millions of people by making it possible for people to cycle for everyday journeys. And Brompton bikes are suitable for the every journey.Here are so many bike company competitor for the Brompton bikes. Alldays Onions, Bickerton- folding bikes. Boardman bikes, british eagle, claud bulter, dawes, etc.. bicycles are here. Like Brompton bickerton is also a folding cycle. It can be a main competitor. The Bickerton was a portable, aluminium folding bicycle designed by Harry Bickerton it had manufactured in the UK between 1971 and 1991. The bicycle was made of aluminium profiles and riding properties were poor, aluminium parts could never be properly locked in place. its weight and folded package size broke and it is cited by Andrew Ritchie as one of his inspirations in creating the highly successful Brompton bicycle. So the Brompton is unwra p than any cycle thats why70% Brompton bike are exporting to asia and Europe.ThreatsThe UK folding bike Brompton is a curious company. Brompton bicycle exports for around 75 per cent of its output, it continues to manufacture all of its bikes in the UK.Brompton bicycles many parts are custom made so it w fritter awayethorn bring delays and extra costs for repairing than authorized dealers. The bike is less desirable to long rides as most models have restricted gears. Riders requiring a freighter bracket to saddle top height of much than 715mm/28 can select an extended seat post to give a level best saddle height of 775mm/30.5-http//www.bikesandtrailers.com/folding-bikes/brompton.htmlBefore doing any business first we have to do pest analysis in that country which is followingPEST ANALYSIS OF BANGLADESHPolitical purlieuBangladesh is a poor nation in South Asia its gained independence in 1971 against West Pakistan .After independence, Bangladesh has established a more often than not moderate and democratic majority as a Muslim country. The Bangladesh subject field Party and the Awami League traditionally have dominated East Pakistani politics, with the AL in giving medication since January 2009. Bangladesh was ruled by a military-backed caretaker giving medication led by Fakhruddin Ahmed for two years prior to the return to democracy that was ushered in by the December 2008 election. The current Hasina government came to power in free and fair elections with an overwhelming majority in parliament.Economic environmentThe thrift of Bangladesh is a developing country its per capita income in 2008 was est. US$1,500. According to the international Monetary Fund, Bangladeshs rank w3as the 48th largest frugality in the world in 2009. The economy has grown at the rate of 6-7% p.a. over the past fewer years. Most Bangladeshis earn their living from agriculture. Although sift and jute are the primary crops, clavus and vegetables are assuming greater import anceSocial environmentBangladeshi population is largely Muslim. There are many dialects of Bengali utter throughout the region. The dialect spoken by those in Chittagong and Sylhet are peculiarly distinctive. In 2009 the population was estimated at 156 million. Religiously, about 90% Bengali people are Muslims and the remainder are mostly Hindus.Technological environmentThe Bangladesh have Space Research and Remote Sensing Organisation which operates remote feel facilities in both French and American satellites, and it is applying meteorological and geographic information to such basic problems as soil fertility, water management, forecasting, and agricultural count work. In 1986 it became the first non-American organization and it got a award by the fall in States National Aeronautics and Space Administration. They provided training for Bangladeshi scientists and grants of equipment and technical assistance. Bangladeshi Atomic Energy Commission operates an experimental nuclea r reactor and conducts as well important agricultural research on seeds, parasites, storage of harvested crops, and irradiation. http//www.traderscity.com/ climb on/countrytargetedleads/Bangladesh.htmlPEST ANALYSIS OF INDIAPolitical environmentAfter Indias independence on August 15, 1947, India received most of the subcontinents 562 widely scattered polities, or lofty states, as well as the majority of the British provinces, and parts of three of the remaining provinces. Muslim Pakistan received the remainder. Pakistan consisted of a western wing, with the approximate boundaries of moderne Pakistan, and an eastern wing, with the boundaries of present-day Bangladesh. India is a Sovereign, Secular, Democratic country with a parliamentary form of Government. The Constitution was adopted by the Assembly on twenty-sixth November 1949 and it came into force on 26th November 1950.Economic environmentIndia is eleventh largest economy in the world by nominal gross domestic reaping and the fourth largest by purchasing power parity. The country began to develop a fast-paced economic growth and free market principles were initiated in 1990 for international competition and strange investment. Per capita income in india is $1,030, ranked 139th in the world, patch its per capita (PPP) of US$2,940 is ranked 128th. Indias large service industry accounts for 55% of the countrys Gross Domestic Product (GDP) while the industrial and agricultural sector contribute 28% and 17% respectively. In 2006 India exported US$21.8 jillion worth of mathematical produce to the United States and Indian imports from the U.S. go 26.3% to $10.1 billion in 2006, up 146% since 2002.Social environmentCurrent cosmos of India is around 1,150,000,000 (1.15 billion) people in 2010, of which Hinduism accounted for 80.5%, Islam is (13.5%), Christianity is (3.0%) and Sikhism (2.3%). these are the major religions followed by the people of India. There are 29 language in india.Technological enviro nmentThe Indian software industry was grown from a mere US $ 150 million in 1991-92 to a staggering US $ 5.7 billion in 1999-2000.The annual growth rate of Indias software exported consistently over 50 share since 1991. Indias software exports would be around $ 6.3 billion, in accompaniment to $ 2.5 billion in domestic sale.-http//www.stylusinc.com/business/india/encyclopedia.htm-http//www.locatehotelroom.com/India/encyclopedia.htmPEST ANALYSIS OF NEPAL policy-making environmentAn isolated, agrarian society until the mid-20th century, Nepal entered the modern era in 1951 without schools, hospitals, roads, telecommunications, galvanic power, industry, or courteous service. The government encouraged import and export to farm good business and encourage growth which get out hopefully resolving power in a higher employment rate, higher salaries and a better standard of living for all in time.Economic environment market-gardening is Nepals principal economic activity which employi ng 80% of the population and providing 37% of GDP. exactly about 20% of the summarize area is cultivable another 33% is forested most of the rest is mountainous. The main food crops are rice and wheat. The lowland Terai region produces an agricultural surplus is a part of which supplies the food-deficient hill areas. Export in recent years is approximately 70% of merchandise. Nepals merchandise trade balance has amend somewhat since 2000 with the growth of the carpet and clip industries.Social environmentNepals current population is 28,563,377 of which 80.6 percent are Hindu, 10.7 percent are Buddhist, 4.4% are Muslim, 3.6 percent are Kirat ,0.5 percent are Christian, and 0.4 percent are classified other groups such as Bn religion.Technological environmentNepal is a late starter in modem lore and technology. it developed technological capabilities in some specific areas they are civil engineering, architecture, agriculture, metallurgy, water management, cloth and paper manufa cture, medicine, dyeing and food technology. http//www.visitnepal.com/businessPESTEL ANALYSIS IN SRI LANKAPOLITICAL ENVIRONMENTSocialistic predilection in Sri Lanka was unswerving, but as time passed by it gave room for investment overseas in 1978. Board of Investment operates as a sovereign legal delegacy with investment in foreign countries as a focus. BOI is authorized to abide grants to organizations that equal the basic eligibility standards on minimal investment, employment and exports. When the organization fails to meet the standards then its projects have to be sanctioned by the respective departments of the government. BOI also deals with the 10 zones of free trade, which is known as the export-processing zones. BOI possess the authorization to absolve any confinements on the FDI Eleven huge privatizations were accounted for 34% of the FDI. Nevertheless referable to the instable political conditions and conflicting ethnicity the advancement on this issue is been decel erate for years. The chairperson sketched out regarding anti-privatization economical scheme in his electoral pronunciamento known as Mahinda Chintana. Various enterprises of the state which designing itself to be privatized were not approved, this includes the airports and banks. Privatize. organisation was planned to be regulated by the government which will turn the loss into a profit-making organization.ECONOMIC ENVIRONMENTSound rates of growth has been steady in Sri Lanka despite if its intense violence on ethnicity. lavish private demand of requirements, core industrialization, primarily the intensive elbow grease fabric industry and the advancement of domestic tea manufacturing hiked the growth rate of the economy. The genial FDI policy of the government ensued the zooming inflows of capital. The deceleration in the global issues activated an not bad(p) condensation in the activities of the economy in the year 2001. Subsequently there was a recuperation in the sectors of the industries that is impelled by a crocked external demand and an increased growth rates in the sectors relating to service resulted in a sizeable enlargement of economical activities though the tsunami that hit the sectors of agriculture was critically damaged. Deficits in the fiscal aspects are an important issue to the government, which has been diminishing in the years past. The current fiscal obligates to cut back deficits. There are many industries that imparts in great value to the GDP that engages greater population of the manpower, this comprises of the industry in tourism, and the service industries. When taking industries into consideration, it is the textile industry that yields greater sum of revenues in export.SOCIAL ENVIRONMENTSri Lanka holds a masses of 20,238,000, of which Sinhalese constitutes about 74%, Sri Lankan Moors constitutes about 7.2%, Sri Lankan Tamils constitutes about 3.9% and the Indian Tamils constitutes about 4.6%. When religions are taken in to consideration the Buddhists comprise a major share of 69.1%. Sri Lanka is prominently a rustic area that holds 79% of the population. The populace medial age is 30 and 7.8% constitute for an age group of 65 and over. The health index of Sri Lanka is fairly good when compared to other countries in Asia. The government has an expenditure of 46.3% from the 4% of the aggregate GDP for medical expenses of the country. The expected lifespan span is 73.4yrs of the aggregate populace.TECHNOLOGICAL ENVIRONMENTThe telecom sphere was improved to an incredible extent in terms of liberalizing right in the90s. Act of Sri Lankan Telecommunication of 1991 put uped the Sri Lanka telecom also known as the SLT, it awarded the suffer to function in the global system.-http//www.kwintessential.co.uk/resources/global-etiquette/srilanka.htmlAfter analyzing the market we have found out that there is huge market opportunity in Sri Lanka to sell folding bikes. Due to low price there are more chances tha t Brompton folding bikes can become the market leader successfully later on some time because of many reasons such as low cost, already operation exist in Sri Lanka and due to climate condition. If we talk about local competition, it is very less. The local players get the help by the government also where the government has distributed a project to provide good cycle facility supply to those households.Im a manager of this intersection and i insufficiency to make profit thats why Im going to launch this product in sulfur asia. I will launch this product in sri lanka and will export in 3 other countries, they are Bangladesh, india and Nepal. It will be better to launch this product in south asia because there labour cost will be low and we can sell this cycles in low cost. Brompton bicycles cost in uk is 600 and over. Here, labour cost is expensive than south asia so we cant export from here. In south asia there is a scope for this product. There is a great number of people who a re using bicycle but they arent like Brompton they cant fold, they are difficult for their journey. so it will be a new kind of cycle in south asia. I can make a profit. It will be cheaper so most of the people will buy it. I can make a market over there.Here are different types to entering new market they areExport joint ventureFDIStrategic alliancesAmong these methods im going to use joint venture method because it will be better for my profit if i will export from here it will cost expensive. First i will go sri lanka and will talk in srilankan embassy, i will choose one cycle company as my partner over there and i will do good business over there and will make profit.4PS ABOUT THE PRODUCTProduct my product is folding bicycle. hurt labour cost will be low so per cycle it will cost 90.Place i will open my company in Colombo kingdom of sri lanka because there i can gget more facility than other place.Promotion The literacy rate is 92% in Sri Lanka which is considered as a good rate . To sell the Brompton folding bikes every company more emphasizes on direct marketing such as event or trade show and personal selling. We will give this news first all over in sri lanka later 3 other countries by tv news and international news paper.MARKETING PLANOur product have made plan for Brompton folding bicycle for next cinque yrs. To increase our sale and profit we will spend half of our ad budget on personal selling because by this only we can aware consumers about our products and persuade consumers to buy the products.PRODUCTION CAPACITYDuring the first year, product will be imported to Sri Lanka And later the demand of the product goes 3 other countries to have a manufacturing Unit can also be considered. This will result in better pricing of the product will result in more sales and Profits.BUDGET sell expensesStaff salaries, Sales support and distribution staff expenses are included. The total expenditure is 1210000.00Sales and advertisementFor radio advertisement =5000Newspaper/ powder store =6000Tv ad =25000Sales promotion =250000 including customer awareness chopineCustomer oriented =200000Trade oriented =750000Support line =600000